32 lines
2.7 KiB
Markdown
32 lines
2.7 KiB
Markdown
NOTICE
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This is a minimial blocklist based on the W3Tech annual surveys on most webtechnology used on websites
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USEAGE
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In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
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while the number three Comscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates
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about the same advertising traffic on its own website.
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Advertising networks advertise their marketshare to indicate how succesful they are. In stead of crawling the web analyzing Alexa's
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TOP 500.000 websites, I looked at the advertising industry itself, to block the bulk of the mainstream advertising services with the
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obvious benefit of low maintenance effort (for me) and low performance impact (for the adblocker you are using).
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WHY USE A MINIMAL BLOCKLIST?
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Number 250 on this list only has a marginal market share of 0.1% on the Alexa top 10000. That is why I use an adblock extension with an
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easy point and click mechanisme to block or hide annoying stuff on the websites I have added to my bookmarks. No matter how large the
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blocklist will be, your blocklist will always be missing trackers on websites with low visitors.
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Problem with most community based blocklists is that they are not well maintained. Opera once checked the effectiveness of Easylist and
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reported in a blog that 20 percent of the listed URL were dead and another 60% had a 'hit rate' of less than 1% of all the traffic
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of the Opera browser users (having agreed to provide telemetry data). Scientifics studies showed that large blocklist are (a little)
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more effective on 'long tail' websites (not in Alexa top 500.000), but a little less effective on Alexa top top 500000 (websitws with
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more than 2000+ visitors per day), because common blocklist trigger adblock walls and anti-adblock measures.
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ALTERNATIVES
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When you want a common use well maintained small blocklist, use most Disconnet common Ad-filter or Peter Low's blocklist (over 3000
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blacklisted URL's). When a well maintained medium sized blocklist, use Steven Black's blocklist (50K+ blacklisted URL's). When you
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want a large blocklist have a look at the 'ultimate' blocklist of Energized.pro (over 700K URL's blacklisted).
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ERRORS & ISSUES
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When you still want to use this blocklist, feel free to use it and provide feedback on errors. You can post issues, but I will only have
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a look at it when the issue causes a problem on an COM, INF, NET or ORG domain.
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