The website w3tech publishes surveys on most used internet technology including advertising, tagging and tracking services.
You can not select more than 25 topics Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
Kees1958 45f10d4c23
Update EU_US+most_used_ad_and_tracking_networks
10 months ago
EU_US+most_used_ad_and_tracking_networks Update EU_US+most_used_ad_and_tracking_networks 10 months ago
README.md Update README.md 11 months ago
RemovedDomains Remove hl.co.uk 11 months ago
TOP_EU_US_Ads_Trackers_ABP Expired use EU_US+most_used_ad_and_tracking_networks 10 months ago

README.md

                                                     SOURCES

This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the on-line marketing community itself). The online advertising industry likes to keep lists of top performing companies in the ad supply chain (including advertising exchange platforms). The list and surveys monitored are oriented on Europe and North America, this is the reason this blocklist contains mostly EU and US based advertising and tracking networks.

                            WHY USE A SMALL ADVERTISING AND TRACKING NETWORKS BLOCK LIST? 

In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark while the number three Comscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates about the same advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa Top 300.000 websites, while number 250 may only track you on 500 websites of the Alexa Top 300.000.

                                              LOW UPDATE FREQUENCY

Because this list focusses on the advertising and tracking networks which place the adds on the websites you visit, this list is not subjective to a lot of changes. Simply because it takes a lot of time and money to build such a backbone (ad serving) network. Also the digital marketeers using these networks are a constraining factor, because most don't like to learn how to use new software which makes them reluctant to change to a different advertising platform when the business advantage is marginal.

                                                  ADVICED USAGE 

To prevent website breakage it is adviced to add the below allowlists also: https://raw.githubusercontent.com/easylist/easylist/master/easylist/easylist_allowlist.txt https://raw.githubusercontent.com/easylist/easylist/master/easyprivacy/easyprivacy_allowlist.txt

Add Adguard's excellent URL Tracking filter to remove tracking prarameters from links https://raw.githubusercontent.com/AdguardTeam/FiltersRegistry/master/filters/filter_17_TrackParam/filter.txt

                                                  ERRORS & ISSUES

Feel free to use it and provide feedback on errors, I will try to correct website breakage as soon as possible.