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@ -4,7 +4,7 @@ W3Tech analysis which analytics, advertisement, tracking and tagmanagement servi
In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
while the number three Somscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates
about the same advertising traffic on its own website. The numbers 3 to 200 together account for (only) 20 percent market share.
about the same advertising traffic on its own website.
Advertising networks advertise their marketshare to indicate how succesful they are. In stead of looking at websites, I looked at the
advertising industry itself. to block the bulk of the mainstream advertising services with the obvious benefit of low maintenance effort