diff --git a/README.md b/README.md index 965bdf8..275c416 100644 --- a/README.md +++ b/README.md @@ -4,7 +4,7 @@ W3Tech analysis which analytics, advertisement, tracking and tagmanagement servi In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark while the number three Somscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates -about the same advertising traffic on its own website. The numbers 3 to 200 together account for (only) 20 percent market share. +about the same advertising traffic on its own website. Advertising networks advertise their marketshare to indicate how succesful they are. In stead of looking at websites, I looked at the advertising industry itself. to block the bulk of the mainstream advertising services with the obvious benefit of low maintenance effort