2020-02-20 10:40:40 +01:00
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SOURCES
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2020-08-25 15:22:09 +02:00
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This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the
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2021-02-27 09:16:27 +01:00
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on-line marketing community itself). The online advertising industry likes to keep lists of top performing companies in
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the ad supply chain (including advertising excanhe platforms). The list and surveys monitored are oriented on Europe and
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North America, this is the reason this blocklist contains mostly EU and US based advertising and tracking networks.
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2020-01-23 12:25:40 +01:00
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2020-08-25 15:27:20 +02:00
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WHY USE A SMALL ADVERTISING AND TRACKING NETWORKS BLOCK LIST?
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2020-08-25 15:25:35 +02:00
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In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
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while the number three Comscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates
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about the same advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa
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Top 300.000 websites, while number 250 may only track you on 500 websites of the Alexa Top 300.000.
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2020-01-23 12:25:40 +01:00
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2021-09-25 08:04:33 +02:00
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LOW UPDATE FREQUENCY
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2021-09-25 08:06:20 +02:00
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Because this list focusses on the advertising and tracking networks which place the adds on the websites you visit, this list
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2021-11-04 16:24:07 +01:00
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is not subjective to a lot of changes. Simply because it takes a lot of time and money to build such a backbone (ad serving)
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2021-09-25 08:06:20 +02:00
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network. Also the digital marketeers using these networks are a constraining factor, because most don't like to learn how to
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use the software (used for advertisement placement and visitor tracking).
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2021-09-25 08:04:33 +02:00
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2021-02-27 09:16:27 +01:00
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ADVICED USAGE
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2021-11-04 16:23:00 +01:00
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To prevent website breakage it is adviced to add the below allowlists also:
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https://raw.githubusercontent.com/easylist/easylist/master/easylist/easylist_allowlist.txt
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https://raw.githubusercontent.com/easylist/easylist/master/easyprivacy/easyprivacy_allowlist.txt
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2020-02-20 09:50:18 +01:00
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2021-11-04 16:14:22 +01:00
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2021-09-25 08:07:03 +02:00
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ERRORS & ISSUES
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2021-11-04 16:23:30 +01:00
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Feel free to use it and provide feedback on errors, I will try to correct website breakage as soon as possible.
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