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W3C_annual_most_used_survey_blocklist
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SOURCES
The blocklist based on surveys on most used webtechnology related to advertising and tracking. These surveys are only updated once a year.
This is the reason of the low update frequency (once a year a new version, ad hoc corrections to prevent website breakage).
This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the
on-line marketing community itself). These tech surveys are held once a year. This is the reason of the low update frequency
(365 days and ad hoc corrections to correct website breakage).Those surveys are oriented on Europe and North America, this is
the reason this blocklist contains mostly EU and US based advertising and tracking networks.
USAGE
Important to know that the blocklist contains advertisement and tracking networks used in West Europe and North America.
When you decide to use this filter, it is good practice to add you language specific Easylist filter. Language specific filters
often contain website specific block and hiding rules (first party rules), which supplement this (third-party) blocklist well.
This lists aims to block (third-party) advertising and tracking networks which are used on the (first-party) websites you visit.
WHY USE A SMALL AD&TRACKING NETWORKS BLOCK LIST WITH YOUR COUNTRY SPECIFIC EASYLIST BLOCKLIST?
WHY USE A SMALL AD&TRACKING NETWORKS BLOCK LIST WITH YOUR COUNTRY SPECIFIC EASYLIST BLOCKLIST?
In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark while the
number three Comscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates about the same
advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa Top 300.000 websites, while
number 250 may only track you on 500 websites of the Alexa Top 300.000 (websited with more than 3000 unique visitors per day).
ALTERNATIVES WITH SIMULAR BLOCKING APPROACH
When you want to use other small blocklist focussed on blocking ad networks, you can also use Disconnect's or Peter Low's blocklists.
USAGE
When you decide to use this filter, it is good practice to add you language specific Easylist filter. Language specific filters
often contain specific block and hide rules of teh websites you visit (first party). This blocklist aims to block advertising and tracking
networks which are used on the websites you visit (third-party). By using both you get the best out of both approaches.
ERRORS & ISSUES
When you still want to use this blocklist, feel free to use it and provide feedback on errors. I will correct the issue as soon as possible.
Feel free to use it and provide feedback on errors. we (the maintainers) will try to correct website breakage as soon as possible.