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SOURCES
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SOURCES
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This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the
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This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the
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on-line marketing community itself). These tech surveys are held once a year. This is the reason of the low update frequency
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on-line marketing community itself). The online advertising industry likes to keep lists of top performing companies in
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(365 days and ad hoc corrections to correct website breakage). The surveys are oriented on Europe and North America, this is
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the ad supply chain (including advertising excanhe platforms). The list and surveys monitored are oriented on Europe and
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the reason this blocklist contains mostly EU and US based advertising and tracking networks.
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North America, this is the reason this blocklist contains mostly EU and US based advertising and tracking networks.
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WHY USE A SMALL ADVERTISING AND TRACKING NETWORKS BLOCK LIST?
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WHY USE A SMALL ADVERTISING AND TRACKING NETWORKS BLOCK LIST?
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In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
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In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
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@ -10,10 +10,13 @@ while the number three Comscore just has a little over 2.5% marketshare. For com
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about the same advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa
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about the same advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa
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Top 300.000 websites, while number 250 may only track you on 500 websites of the Alexa Top 300.000.
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Top 300.000 websites, while number 250 may only track you on 500 websites of the Alexa Top 300.000.
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USAGE
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ADVICED USAGE
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When you decide to use this filter, it is good practice to add you language specific Easylist filter. Language specific filters
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When you decide to use this compact filter it is good practice to add your language specific Easylist English and your native
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often contain specific block and hide rules of the websites you visit (first party). This blocklist aims to block advertising
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language Easylist filter. Thanks to to the ongoing efforst of Brave to remove dead filters the original Easylist filter is
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and tracking networks which are used on the websites you visit (third-party). That is why they supplement each other well.
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also reduced by 50 percent. As an alternative to Easylist you coudl use the Optimized easylist filter of Adguard. This list
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contains a subset (around 25%) of the rules which are triggered often (so it excludes the rules you probabaly never use).
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This will combined (small and longlist ) approach will provide you with 90% of the ad and tracking protection with only 10% of
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the number of block rules.
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ERRORS & ISSUES
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ERRORS & ISSUES
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Feel free to use it and provide feedback on errors, the maintainers will try to correct website breakage as soon as possible.
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Feel free to use it and provide feedback on errors, the maintainers will try to correct website breakage as soon as possible.
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