Reasons that we love it:

• No runtime libraries. No magic. Just simple pre-compilation to a clear React code
• Super easy to write panels. By panels we mean components that have a lot of HTML code and non-reusable logic
• Very good separation of presentation and logic. Almost no HTML within the component file
• Declarative coding for presentation. HTML that you write and inspect look similar
• Easy syntax. Similar to HTML. All IDEs recognize this format