diff --git a/README.md b/README.md
index 43cdfbf..b81d138 100644
--- a/README.md
+++ b/README.md
@@ -1,8 +1,8 @@
-# A VirtualBox box for Mastodon
+# A VirtualBox image for Mastodon development
 
-This VirtualBox base box contains all the required packages and configuration for running/instantiating a Mastodon instance. It is build using [Hashicorp's Packer](https://packer.io), the provisioning is done with Ansible through a dedicated git submodule called [mastodon-ansible](https://github.com/moritzheiber/mastodon-ansible). The tests are using [ServerSpec](https://serverspec.org).
+This VirtualBox base image contains all the required packages and configuration for running/instantiating a Mastodon instance for development. It is build using [Hashicorp's Packer](https://packer.io), the provisioning is done with Ansible through a dedicated git submodule called [mastodon-ansible](https://github.com/moritzheiber/mastodon-ansible). The tests are using [ServerSpec](https://serverspec.org). The image is build continuously using [Hashicorp Atlas](https://atlas.hashicorp.com).
 
-## Prerequisites
+## Prerequisites (for building on your own)
 
 - VirtualBox >= 5.1.x
 - Packer >= 1.0.0
diff --git a/packer.json.atlas b/packer.json.atlas
new file mode 100644
index 0000000..e8cfa5b
--- /dev/null
+++ b/packer.json.atlas
@@ -0,0 +1,109 @@
+{
+  "variables": {
+    "user": "vagrant",
+    "password": "vagrant",
+    "atlas_token": ""
+  },
+  "provisioners": [
+    { "type": "shell",
+      "inline": [
+        "install -m0700 -o {{user `user`}} -g {{user `user`}} -d /home/{{user `user`}}/.ssh",
+        "curl -SsL https://raw.githubusercontent.com/mitchellh/vagrant/master/keys/vagrant.pub -o /home/{{user `user`}}/.ssh/authorized_keys"
+      ]
+    },
+    { "type": "shell",
+      "execute_command": "{{ .Vars }} sudo -E -S sh '{{ .Path }}'",
+      "inline": [
+        "mount -o loop ${HOME}/VBoxGuestAdditions.iso /mnt",
+        "/mnt/VBoxLinuxAdditions.run install",
+        "umount /mnt",
+        "rm ${HOME}/VBoxGuestAdditions.iso"
+      ]
+    },
+    {
+      "type": "ansible",
+      "playbook_file": "ansible/playbook.yml"
+    },
+    { "type": "shell",
+      "execute_command": "{{ .Vars }} sudo -E -S sh '{{ .Path }}'",
+      "script": "scripts/clean.sh"
+    },
+    {
+      "type": "shell",
+      "execute_command": "{{ .Vars }} sudo -E -S sh '{{ .Path }}'",
+      "script": "scripts/minimize.sh"
+    }
+  ],
+  "builders": [
+    {
+      "type": "virtualbox-iso",
+      "boot_command": [
+        "<enter><wait><f6><esc><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs>",
+        "<bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs>",
+        "<bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs>",
+        "<bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs><bs>",
+        "/install/vmlinuz ",
+        " auto ",
+        " console-setup/ask_detect=false ",
+        " console-setup/layoutcode=us ",
+        " console-setup/modelcode=pc105 ",
+        " debconf/frontend=noninteractive ",
+        " debian-installer=en_US ",
+        " fb=false ",
+        " initrd=/install/initrd.gz ",
+        " kbd-chooser/method=us ",
+        " keyboard-configuration/layout=USA ",
+        " keyboard-configuration/variant=USA ",
+        " locale=en_US ",
+        " netcfg/get_domain=vm ",
+        " netcfg/get_hostname=vagrant ",
+        " grub-installer/bootdev=/dev/sda ",
+        " noapic ",
+        " preseed/url=http://{{ .HTTPIP }}:{{ .HTTPPort }}/preseed.cfg",
+        " -- <wait>",
+        "<enter><wait>"
+      ],
+      "boot_wait": "10s",
+      "disk_size": 10000,
+      "guest_os_type": "Ubuntu_64",
+      "headless": true,
+      "http_directory": "preseeds",
+      "iso_urls": "http://releases.ubuntu.com/16.04/ubuntu-16.04.2-server-amd64.iso",
+      "iso_checksum_type": "sha256",
+      "iso_checksum": "737ae7041212c628de5751d15c3016058b0e833fdc32e7420209b76ca3d0a535",
+      "ssh_username": "{{user `user`}}",
+      "ssh_password": "{{user `user`}}",
+      "ssh_wait_timeout": "20m",
+      "shutdown_command": "echo 'vagrant'|sudo -S shutdown -P now",
+      "vm_name": "packer-ubuntu-16.04-amd64",
+      "vboxmanage": [
+        [
+          "modifyvm",
+          "{{.Name}}",
+          "--memory",
+          "1024"
+        ],
+        [
+          "modifyvm",
+          "{{.Name}}",
+          "--cpus",
+          "1"
+        ]
+      ]
+    }
+  ],
+  "post-processors": [
+    {
+      "type": "atlas",
+      "token": "{{user `atlas_token`}}",
+      "artifact": "mastodon/ubuntu-xenial64",
+      "artifact_type": "vagrant.box",
+      "metadata": {
+        "created_at": "{{timestamp}}",
+        "description": "A Vagrant image for Mastodon development",
+        "provider": "virtualbox-iso",
+        "version": "{{isotime \"20060102T15_04_05\"}}"
+      }
+    }
+  ]
+}