20 lines
1.7 KiB
Markdown
20 lines
1.7 KiB
Markdown
SOURCES
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This blocklist is based on surveys of most used advertising and tracking technology (e.g. surveys of W3C, W3Tech and the
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on-line marketing community itself). These tech surveys are held once a year. This is the reason of the low update frequency
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(365 days and ad hoc corrections to correct website breakage). The surveys are oriented on Europe and North America, this is
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the reason this blocklist contains mostly EU and US based advertising and tracking networks.
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WHY USE A SMALL ADVERTISING AND TRACKING NETWORKS BLOCK LIST?
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In advertising the number one (Google) has a marketshare of around 40 percent, Facebook the number two hits the 20 percent mark
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while the number three Comscore just has a little over 2.5% marketshare. For comparison Amazon with its huge webstore generates
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about the same advertising traffic on its own website. Number 100 on this list is probably used at 5000 websites of the Alexa
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Top 300.000 websites, while number 250 may only track you on 500 websites of the Alexa Top 300.000.
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USAGE
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When you decide to use this filter, it is good practice to add you language specific Easylist filter. Language specific filters
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often contain specific block and hide rules of the websites you visit (first party). This blocklist aims to block advertising
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and tracking networks which are used on the websites you visit (third-party). That is why they supplement each other well.
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ERRORS & ISSUES
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Feel free to use it and provide feedback on errors, the maintainers will try to correct website breakage as soon as possible.
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