diff --git a/README.md b/README.md
index cd0c23a..9fa40d7 100644
--- a/README.md
+++ b/README.md
@@ -14,7 +14,7 @@ Top 300.000 websites, while number 250 may only track you on 500 websites of the
 Because this list focusses on the advertising and tracking networks which place the adds on the websites you visit, this list 
 is not subjective to a lot of changes. Simply because it takes a lot of time and money to build such a backbone (ad serving) 
 network. Also the digital marketeers using these networks are a constraining factor, because most don't like to learn how to
-use the software (used for advertisement placement and visitor tracking). 
+use new software which makes them reluctant to change to a different advertising platform when the business advantage is marginal.
 
                                                       ADVICED USAGE