diff --git a/dlls/d3d10core/d3d10core_private.h b/dlls/d3d10core/d3d10core_private.h
index a8a44a0b946..3678a45da6f 100644
--- a/dlls/d3d10core/d3d10core_private.h
+++ b/dlls/d3d10core/d3d10core_private.h
@@ -154,6 +154,7 @@ struct d3d10_rendertarget_view
     ID3D10RenderTargetView ID3D10RenderTargetView_iface;
     LONG refcount;
 
+    struct wined3d_private_store private_store;
     struct wined3d_rendertarget_view *wined3d_view;
     D3D10_RENDER_TARGET_VIEW_DESC desc;
     ID3D10Resource *resource;
diff --git a/dlls/d3d10core/view.c b/dlls/d3d10core/view.c
index 2957a3d40ca..d261d79d64f 100644
--- a/dlls/d3d10core/view.c
+++ b/dlls/d3d10core/view.c
@@ -652,6 +652,7 @@ static ULONG STDMETHODCALLTYPE d3d10_rendertarget_view_Release(ID3D10RenderTarge
         wined3d_rendertarget_view_decref(This->wined3d_view);
         ID3D10Resource_Release(This->resource);
         ID3D10Device1_Release(This->device);
+        wined3d_private_store_cleanup(&This->private_store);
         HeapFree(GetProcessHeap(), 0, This);
     }
 
@@ -682,10 +683,12 @@ static HRESULT STDMETHODCALLTYPE d3d10_rendertarget_view_GetPrivateData(ID3D10Re
 static HRESULT STDMETHODCALLTYPE d3d10_rendertarget_view_SetPrivateData(ID3D10RenderTargetView *iface,
         REFGUID guid, UINT data_size, const void *data)
 {
-    FIXME("iface %p, guid %s, data_size %u, data %p stub!\n",
+    struct d3d10_rendertarget_view *view = impl_from_ID3D10RenderTargetView(iface);
+
+    TRACE("iface %p, guid %s, data_size %u, data %p.\n",
             iface, debugstr_guid(guid), data_size, data);
 
-    return E_NOTIMPL;
+    return d3d10_set_private_data(&view->private_store, guid, data_size, data);
 }
 
 static HRESULT STDMETHODCALLTYPE d3d10_rendertarget_view_SetPrivateDataInterface(ID3D10RenderTargetView *iface,
@@ -836,6 +839,7 @@ HRESULT d3d10_rendertarget_view_init(struct d3d10_rendertarget_view *view, struc
         return hr;
     }
 
+    wined3d_private_store_init(&view->private_store);
     view->resource = resource;
     ID3D10Resource_AddRef(resource);
     view->device = &device->ID3D10Device1_iface;